Xtramile

Corporate PR

MY.GAMES was a Russian company and just after the starting
of the war its owners decided to move the company to Europe.
Our duty as PR agencies was to create a consistent plan to
make this movement as smoothly as possible highlighting the
values of the company, its European heritage and its success
at the same time.

In order to achieve that results we worked to produce and
issue a number of press releases talking about the main tittles
of the company and sharing its results, being more
transparent than ever with incomes, investments, player
base… and of course highlighting in every single press
release its new position as European company and its
commitment with the developers in Europe.

Its fund is one is
one of the most active investor in developers in Europe.
As result we have obtained not only 664 clippings in Spain,
Portugal and Latin America highlighting the success of the
company and its games, but we have positioned the company
as a new European player, responsible of really profitable
videogames and well known as investor in European
devs