Our agency supported in 2022 and 2023 two campaigns to promote the partnership between Ballantines and Borderlands, using one of the characters of the videogame to promote the drink in Spain.
We helped to spread the voice over the new bottle design and promotion along mainstream and specialist media, obtaining results not only on the main media outlets in Spain but also with influencers on YouTube, Twitch, Instagram, Facebook and Twitter.
Some results in 2023: 41 clippings / 382M UMV, 11.593 views on Twitch, 757.200 views on Instagram, 797.500 views on YouTube, 10,000 clicks to Amazon shop
Result: Most purchased bottle in Amazon Spain
Currently: Best Campaign award 2023 in Spain.
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