Xtramile

We pushed different beats for 3 years: expansions, seasons,
social media contests, influencer campaigns, exclusive
agreements with media, interviews, digital and physical
events, and so on.

We agreed campaigns with content creators that produced
around 5M views in Spain. We identified, contacted and
worked with around 30 new, current and former influencers
for Destiny 2 that produced more than 150 new clips for D2.
We also organized around 50 contests on Twitter and
Instagram that delivered +15k new followers to the account
@destinygamees from 0 followers.

We created several MARCOM activations with every
expansion to push the new content: produce kits in relation
with the new content, contests on social media with
influencers, gameplays, interviews and so on.