Xtramile

Press relations

When we received the account in 2022, Magic: The Gatheing was a nich of nich media and Wizards of the Coast only obtained coverage in Spain in Tier 1 sites with sponsored content at Webedia and other publishing houses.

After two years working with this account, Wizards of the Coast obtains 300 clippings per quarter in Spain consistently for all its releases. Now mainstream media such as El Mundo, 20 Minutos, Marca, Cadena SER or The Objective publish articles about Wizards of the Coast products along with all our Tier 1 gaming media such as: Meristation, Vandal, 3DJuegos, Areajugones, IGN or Eurogamer regularly.

Not all the merit is ours: Magic: The Gathering found an amazing way to promote themselves thanks to partnerships with popular brands such as: Warhammer, Lord of the Rings, Dr. Who, Marvel, Tomb Raider, Jurassic World, Fallout, or Assassins Creed. We also supported the first MagicCon event in Spain in its history in 2023.

Now Magic: The Gathering obtains in Spain similar coverage to AA or AAA videogames releases and we have never spent a single euro in sponsored content in 2 years.